For a decade, the received wisdom was that dating had moved online for good. The idea of going to an event specifically to meet a romantic partner felt hopelessly retro. That consensus is crumbling. Eventbrite data shared with Axios shows that singles events doubled between 2022 and 2025.[1] People are making room for meeting in person again.
The App Fatigue Effect
After years of swiping, matching, and watching conversations disappear, some daters are looking for alternatives. Ofcom found that UK reach for dating services stayed around 10–11% from 2022 to 2025, but average monthly time spent fell from 3 hours 57 minutes in May 2023 to 3 hours in May 2025. Tinder's UK monthly audience also fell from 2.5 million to 1.5 million over that period.[2]
When you meet someone in person — in a room specifically designed for exactly that purpose — you find out in minutes what a hundred profile photos and a month of messaging might never tell you. In-person events collapse the gap between meeting and knowing.
Why Gen Z Is Leading the Shift
Younger daters are an important part of the shift, though not every Gen Z dater feels the same way. In a 2024 Forbes Health survey, 78% of Gen Z respondents who had used a dating app in the previous year reported burnout.[3] In-person events offer a different rhythm: fewer profiles, more context, and immediate feedback.
For a generation that has spent much of its life mediated through screens, there is also something genuinely novel — and appealing — about meeting people without a filter. Real-world dating events are, among other things, a way to practise being human.
The New Format
The IRL events making a comeback in 2026 are not the awkward speed-dating rounds of the early 2000s. The format has evolved. Speed dating has become more curated, with events tailored to specific interests, demographics, or intentions. Blind date nights create mystery and low-pressure environments. Themed social mixers give people something to talk about before they talk about themselves.
The best events understand that the goal is not to pair people off algorithmically. It's to create conditions where attraction can emerge naturally.
The App-to-IRL Bridge
The most interesting development is the model that combines the reach and convenience of apps with the chemistry of real-world events. Apps that integrate events as a first-class feature — not as an occasional marketing activation, but as a genuine alternative pathway to connection — are positioned to capture the huge audience that has given up on digital-only dating.
The future of dating isn't either online or offline. It's both, connected intelligently. The app gets you in the room. The room does the rest.